hello, my pretties.
this one's been ongoing for a while but I got totally carried away with ideas and wanted to share.
I got given a brief which was this:
BRIEF: a new vegan restaurant concept; American or Australian with vegan junk food (burgers, pizza, ice cream, etc).
will it end up as an actual restaurant or live a sheltered life in my portfolio blog until the end of time? who knows.
but for now, here are my initial concept ideas for a Copenhagen vegan restaurant with an American or Australian kinda theme.
create a brand from scratch while tackling a current problemo
too much waste, too much plastic packaging being thrown away.
rumours about recycling not ACTUALLY being recycled.
lack of fun unicorn themed beverages.
REUSACORN- an organic fizzy beverage in a reusable unicorn jar.
no plastic straws, no packaging, just a reusable jar dressed as a unicorn! it can be reused for beverages with the lid and straw or used as a fancy vase without; either way it injects some sparkle and fun into every day life while helping to save the planet. WHAT A WIN.
create a make-believe, spoof, satirical campaign based on serious issues that need to be tackled.
sexual harassment within the workplace, particularly in large corporations.
I have 30 minutes to plan, photograph and edit photos based on Levi's, using only things that I currently own and the same plain white wall as a backdrop. I will pick clothes, apply make up, style my hair, pose and edit in a style that I think captures the essence of the brand.
oh my, I had a lot of fun here. High waisted jeans, red lippy and ya gal's happy.
I have 30 minutes to plan, photograph and edit photos based on COS, using only things that I currently own and the same plain white wall as a backdrop. I will pick clothes, apply make up, style my hair, pose and edit in a style that I think captures the essence of the brand.
whooah this one pushed on my time limit! my aim was to airbrush out all my tattoos... I realise I have one entire sleeve left but yanno, I have a lot of tattoos and only 30 minutes for a brand challenge.