AT A GLANCE
scrolly on down a bit for more in depth descriptions of each service!
don't just build your brand, create your universe. |
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Visual branding allows the artist to establish the message they're conveying through their music and the essence of who they are as an artist to be communicated visually. This happens through a logo, website, cover art, photo shoots, music videos, staging, social media content and fashion styling.
These aspects paired with the other elements of branding; communication style, story, values and content help to create an entire universe and culture for both the artist and their fans. When done well, this creates a longstanding brand that will develop over time, enticing new fans to be a part of it whilst adding increasing value to current ones. Everything has to be authentic to the artist and implemented in a consistent manner, allowing for natural change and development as the artist and music progresses. The essence is communicated through each outlet, painting a clear overall picture. This isn't about trying to be strictly on trend but more to successfully represent how the artist wishes to be portrayed by both fans and the outside world. It's important to be aware of the changing trends within the industry, but in my opinion, it shouldn't be the driving force. Each artist/band is different and I treat them as so, but generally speaking, I usually include a nod to current trends or genre trends whilst including completely unique visual elements that will ensure the artist stands out in a crowd. |
Music Artist Branding Packages
IMPROVEMENT PACKAGE
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INDIVIDUAL PACKAGE
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COMPLETE PACKAGE
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Add-on Services
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These services are for artists who have already established their overall aesthetic/ initial brand and want a helping hand with implementing it all.
Here are a range of offers to help you and act as the step in between going it alone and having a full time creative director on board. |
1 hour Skype chat
INVESTMENT: $75 This is for those of you who simply need a push in the right direction and some inspiration to get you going. I will throw lots of suggestions and tips your way for how you can implement your new aesthetic! |
Photo shoot theme board
INVESTMENT: $170+ This is for those of you who specifically want help implementing your aesthetic for your next photo shoot. I provide ideas for location, props and outfits. You can order more than one theme if you desire, with every additional one costing $150. |
Social media plan and chat
INVESTMENT $250 This is for those who want to focus specifically on social media and want help knowing which types of content suit your brand, how you can incorporate your aesthetic whilst creating regular content and need a schedule of when and what to post, whilst increasing organic reach to the max! |
Direction & Structure
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This is for artists who need ongoing or longer term guidance in regards to having some structure in their progression and help with defining their brand, strategy and goal setting. Through these regular calls, I'll help you dig deep into your brand identity, who your audience is, what you want to achieve with your music and break down a longer term plan into simple smaller steps that you can start working on and implementing right away.
These calls will be completely tailored to you and be veered to whichever topics you desire most help with. Topics include branding, goal setting, mindset, organisation and marketing. |
INVESTMENT: $100
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INVESTMENT: $450
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INVESTMENT: $925
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HAYZE (mock example 1)
website
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ZEBRAHEAD (mock example 2)
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Effi Summers: Music industry creative director offering music artist branding, concept development, art direction, styling and graphic design.
Specialising in dramatic and exaggerated visual concepts and building artists' very own niche universe.
Specialising in dramatic and exaggerated visual concepts and building artists' very own niche universe.