KARA PENEGUYKara is a singer songwriter and came to me with a really good eye and a fabulous foundation for her visual branding but she wanted help channeling it and putting a fresh twist on the retro seventies vibes. Her music is soulful, heartfelt but with dashes of hiphop so the mixture of vintage and current was an important factor to consider.
She already had a hand scrawled logo which I loved; it felt really genuine and authentic, both of which are important aspects of her brand. I worked with her to define some consistent visual elements which developed the aesthetic and made it feel more cohesive. Candid shots, clashing prints, organic black space and use of text (on books, clothing, in background details etc) became factors that would repeat throughout her visuals. Coming back to authenticity, the use of real, old childhood photos of Kara's will also repeat throughout, giving her audience a glimpse of her journey, progression and influences since youth. Kara had used some seventies style prints previously so I created some fresh new takes on old patterns. Using a colour palette that screamed 'seventies' whilst maintaining hints of contemporary, I produced some retro inspired yet current prints that can be used throughout. |
aesthetic
logo
colour palette
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pattern 1
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pattern 2
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pattern 3
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BILJANA HEIGHTSBiljana is a singer songwriter and also works as an actress, which has resulted in a heavy influence from film and photography in her work. Her music has been featured in the upcoming season of The Rain on Netflix as well as in other films and TV series, so there's an intertwining of both these worlds for her.
Her songs are powerful and atmospheric so it was important for me to incorporate this feel within her visuals. Some of Biljana's key words include STRIKING, CINEMATIC and EMOTIONAL. There are also influences from art and vintage imagery. I brought all these elements together through strong poses that are enhanced by the use of darkness, fragments of sunlight, block colours with a contrast between warm and cold, along with vintage inspired art direction. For the logo I used a retro inspired font with 'curls' which I then manipulated to make the letters touch together in different places, whilst changing the size of some of the letters. These changes helped create a vintage inspired, yet fresh feel while capturing some softness to contrast the strength and power within the aesthetic.
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aesthetic
colour palette
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AOMAMEAomame are an exciting new lo-fi duo who came to me with some ideas of their vision but with no visual profile at all. I worked with them to build and define an aesthetic that not only stayed true to current lo-fi trends but also captured the essence of them in a completely unique way.
I used a combination of vintage japanese style art and 'blurred' photography (using the blur for the object and achieved with a low shutter speed), and blended them together by sticking to a simple block colour palette and the use of nature elements. Their key words included lazy, hazy, down to earth, melancholic, nostalgic and playful and these were captured in dusky colours, blur, cutesy art and a hand drawn logo. more to come... 
Instagram story covers
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initial aesthetic moodboard
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merchandise (one off embroideries)
aesthetic mood board
logo options
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instagram grid
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What does this include?
Music artist branding helps the artist to establish the message they're conveying through their music and how to communicate that visually. Every social media post, promo poster and album cover should be thoroughly thought out in order to successfully portray the correct message, connect with fans and increase the fanbase. This includes all aspects of graphic design, from consistent logo to website to album artwork, social media guidance and content creation, as well defining their overall aesthetic, complete with consistent visual elements that appear throughout their work.
Why is it important?
In order to have a successful music career, it's important to build a presence online and for fans to be able to connect and get to know the artists. Social media is a free promotional tool that should be used to its full potential and having a consistent style throughout all graphics and aesthetics is a big part of achieving this. Correctly done, this can become an online culture and portray an environment reflective of the artist's live shows and 'world'.
What I offer:
I offer 2 main options within artist branding. One is for artists who have already established themselves but need some guidance in bringing their visuals together and defining a chosen aesthetic. The other is the complete package for newly signed/formed artists who want to create a brand from scratch.
As every band and artist is different, I also offer a custom package which is based on an individual assessment, in the case that neither of the above processes are right. Please email me on effisummerscreative@gmail.com to enquire.
The complete package includes:
- logo design
- defining of the overall aesthetic
- defining consistent visual elements
- website design (weebly, wix or squarespace)
- defining of a fashion style
- social media guidance (channels and content)
- stage design
- defining the artist story and how to tell it
- designing or advising on merchandise
I also offer
- art direction and concept development for photo shoots & music videos
- cover art design
- the overseeing of creative projects and sourcing the right photographers/ videographers/ artists
Music artist branding helps the artist to establish the message they're conveying through their music and how to communicate that visually. Every social media post, promo poster and album cover should be thoroughly thought out in order to successfully portray the correct message, connect with fans and increase the fanbase. This includes all aspects of graphic design, from consistent logo to website to album artwork, social media guidance and content creation, as well defining their overall aesthetic, complete with consistent visual elements that appear throughout their work.
Why is it important?
In order to have a successful music career, it's important to build a presence online and for fans to be able to connect and get to know the artists. Social media is a free promotional tool that should be used to its full potential and having a consistent style throughout all graphics and aesthetics is a big part of achieving this. Correctly done, this can become an online culture and portray an environment reflective of the artist's live shows and 'world'.
What I offer:
I offer 2 main options within artist branding. One is for artists who have already established themselves but need some guidance in bringing their visuals together and defining a chosen aesthetic. The other is the complete package for newly signed/formed artists who want to create a brand from scratch.
As every band and artist is different, I also offer a custom package which is based on an individual assessment, in the case that neither of the above processes are right. Please email me on effisummerscreative@gmail.com to enquire.
The complete package includes:
- logo design
- defining of the overall aesthetic
- defining consistent visual elements
- website design (weebly, wix or squarespace)
- defining of a fashion style
- social media guidance (channels and content)
- stage design
- defining the artist story and how to tell it
- designing or advising on merchandise
I also offer
- art direction and concept development for photo shoots & music videos
- cover art design
- the overseeing of creative projects and sourcing the right photographers/ videographers/ artists
More previous work
These artists had a good foundation and an idea of where they were heading, so I helped them define their aesthetic to create a more consistent theme, gave them set colours and fonts to work with and gave them some guidelines for their future videos and photo shoots, as well as social media profiles. These decisions were based on the environment they wanted to create with their music/ live shows, who their target audience is and the story/message they have to share with the world.
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Danish singer songwriter Stig Skovlind
Stig's consistent visual elements include street art from around the world, a mix of different cultures and a bright colour palette that suggests childlike imagination. These capture the clash of cultures within his artistry and the fun environment that his live shows create. |
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London based industrial rock band Autorotation
The consistent visual elements for Autorotation incorporate the use of architecture, the contrast of soft and harsh textures, translucent layering and use of smoke and light. Together they create a futuristic style with dashes of softness and beauty. |
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New York based DJ Cava
The environment Dj Cava creates is atmospheric and conceptual and the use of light is really important here. Slow shutter speed and different types of lighting create a contrast with stark black and white travel shots. |
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HAYZE (mock example 1)
website
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ZEBRAHEAD (mock example 2)
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