What does this include? Music artist branding helps the artist to establish the message they're conveying through their music and how to communicate that visually. Every social media post, promo poster and album cover should be thoroughly thought out in order to successfully portray the correct message, connect with fans and increase the fanbase. This includes all aspects of graphic design, from consistent logo to website to album artwork, social media guidance and content creation, as well defining their overall aesthetic, complete with consistent visual elements that appear throughout their work.
Why is it important?
In order to have a successful music career, it's important to build a presence online and for fans to be able to connect and get to know the artists. Social media is a free promotional tool that should be used to its full potential and having a consistent style throughout all graphics and aesthetics is a big part of achieving this. Correctly done, this can become an online culture and portray an environment reflective of the artist's live shows and 'world'.
What I offer
I offer 2 main options within artist branding. One is for artists who have already established themselves but need some guidance in bringing their visuals together and defining a chosen aesthetic. The other is the complete package for newly signed/formed artists who want to create a brand from scratch.
As every band and artist is different, I also offer a custom package which is based on an individual assessment, in the case that neither of the above processes are right. Please email me on firstname.lastname@example.org to inquire.
logo design 1
logo design 2
instagram caption to start promo for the single release, using storytelling to start a buzz
logo design 3
logo design 4
These artists had a good foundation and an idea of where they were heading, so I helped them define their aesthetic to create a more consistent theme, gave them set colours and fonts to work with and gave them some guidelines for their future videos and photo shoots, as well as social media profiles. These decisions were based on the environment they wanted to create with their music/ live shows, who their target audience are and the story/message they have to share with the world.