here's what I can do for you:
create a visual identity/
overall aesthetic 
design album artwork/
cover art |
define your whole brand and strategy
design graphics: promotional and marketing materials
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design a logo set (1 main, 1 icon and 2 alternatives)
define your fashion image and styling
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help you define and communicate your story
create exciting concepts for photo shoots and videos
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create a social media
content plan 
put on presentations and workshops for events
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I like to build authentic and fulfilling working relationships with my clients and will take the time to scout your online presence, back catalogue and find out as much as I can about you in order for me to be able to provide the best possible service to you. I specialise in concepts with exaggerated visuals that are a dominant part of the artist's overall brand and I think it's important for artists to have a team around them that they genuinely gel with so if you feel we are a good match then please contact me.
Please see my hire me page for more information and feel free to drop me an email on effisummerscreative@gmail.com.
I look forward to working with you!
CLICK HERE FOR MORE INFO AND EXAMPLES OF ARTIST BRANDING
My latest projects
Visual identity for Biljana Heights
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Set of cover artworks for 1982
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Definition of aesthetic and a biography for Yaszmine Foucha
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My visual branding tips for DIY musicians
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With experience in both fashion media/styling and music business, I really want to bridge the gap between these industries. In this video I share some tips for bands and music artists who don't know where to start, in terms of defining their personal style and professional music image. I give simple step by step instructions that will help musicians embrace fashion styling and develop their own unique image, complete with some music industry style icon examples! |
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I realise that DIY indie artists don't always have the budget to hire professionals to help them with their music industry career. I made this video to guide musicians through the process of planning a photoshoot that they can get the most out of and potentially make a stir with some awesome and unique images! I get them to dig a little deeper in the planning and concept development stages so they can define their sense of style and visual branding and create some amazing work. |
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For any small record labels and artists who are yet to put emphasis on their visual branding, I made this video to share the process I take on when building a brand and creating an aesthetic for an artist from scratch. It gives an insight into what I do, how I work and why this is such an important part of the artist development process. |
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In this video I share 7 steps you, as a musician or band, can take to create your own personal brand. Having an online presence and building a culture and community online is imperative to the success of an indie artist so this video can allow you to do just that. It covers all aspects from defining your sound, your visuals and your story. |
Blog posts
why indie record labels need a creative
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social media tips for music artists
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how I brand a music artist
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my thoughts on the BGT: The Champions
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Effi Summers: Music industry creative director offering music artist branding, concept development, art direction, styling and graphic design.
Specialising in dramatic and exaggerated visual concepts and building artists' very own niche universe.
Specialising in dramatic and exaggerated visual concepts and building artists' very own niche universe.