I do this by:
creating a complete visual identity &
overall aesthetic |
defining your entire brand & strategy through 1:1 coaching sessions
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bringing your universe to life through elaborate and fun stage design/ interiors
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designing/
illustrating logos, album artworks, promo graphics & more |
defining your fashion image & style, including accessories & silhouette
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creating exciting, unique concepts & art direction for photos/videos
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creating BIG, detailed social media campaigns, schedules & plans
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email me on hello@effisummerscreative.com to get the magic started
A SNEAKPEEK INSIDE MY BRAIN
I've always been obsessed with extravagant visual things; like when The Brits collab performances were super OTT, all the OK GO video concepts and David Shrigley's ridiculous inflatable swan things, not to mention the mostfunever stage design of Mika.
These things lifted me up, made my eyes go even bigger and pulled me into the creative world which I now reside.
My colourful career path (which includes designing for a global fashion brand, styling for the Noisettes and setting up two successful music tuition businesses), has thrown some very niche conundrums at me, such as 'how will this cat sticker's whiskers fit within the shop window frame?', 'how can I climb into this unused swimming pool whilst not creasing this fancy cape?' and 'why are people freaking out at this dissected placenta?'. Through finding initiative for the most obscure hurdles and adapting to a larger range of situations than I could have ever imagined, I feel equipped to *take on the world.
* lead a creative team to push limitations and create magnificent things, while meeting every deadline and having fun in the process.
My eclectic (lol) collection of qualifications has also led me wonderfully to this current place. Music business & management, fashion media & promotion, professional musicianship, interior design, dance & choreography, textiles and fine art make up the perfect Educational Pie for being a music industry creative director, or so I've heard.
Below, you can see a glimpse into my home office; I created a fun, creatively inspiring and sensory environment for me to work in.
There are different kinds of lighting, textures and shades of pinks and lilacs, with a blend of vintage, kawaii and Scandinavian interior influences. Contrasts and blended styles give me LIFE.
These things lifted me up, made my eyes go even bigger and pulled me into the creative world which I now reside.
My colourful career path (which includes designing for a global fashion brand, styling for the Noisettes and setting up two successful music tuition businesses), has thrown some very niche conundrums at me, such as 'how will this cat sticker's whiskers fit within the shop window frame?', 'how can I climb into this unused swimming pool whilst not creasing this fancy cape?' and 'why are people freaking out at this dissected placenta?'. Through finding initiative for the most obscure hurdles and adapting to a larger range of situations than I could have ever imagined, I feel equipped to *take on the world.
* lead a creative team to push limitations and create magnificent things, while meeting every deadline and having fun in the process.
My eclectic (lol) collection of qualifications has also led me wonderfully to this current place. Music business & management, fashion media & promotion, professional musicianship, interior design, dance & choreography, textiles and fine art make up the perfect Educational Pie for being a music industry creative director, or so I've heard.
Below, you can see a glimpse into my home office; I created a fun, creatively inspiring and sensory environment for me to work in.
There are different kinds of lighting, textures and shades of pinks and lilacs, with a blend of vintage, kawaii and Scandinavian interior influences. Contrasts and blended styles give me LIFE.
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MY LATEST VISUAL STUFF
logo design, social media header, colour palette and website for Generous Spirits
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ongoing creative direction for Z Chambers
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aesthetic, colour palette, fonts and fashion styling for Moonray
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FREEBIE TIPS FOR DIY MUSICIANS
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With experience in both fashion media/styling and music business, I really want to bridge the gap between these industries. In this video I share some tips for bands and music artists who don't know where to start, in terms of defining their personal style and professional music image. I give simple step by step instructions that will help musicians embrace fashion styling and develop their own unique image, complete with some music industry style icon examples! |
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I realise that DIY indie artists don't always have the budget to hire professionals to help them with their music industry career. I made this video to guide musicians through the process of planning a photoshoot that they can get the most out of and potentially make a stir with some awesome and unique images! I get them to dig a little deeper in the planning and concept development stages so they can define their sense of style and visual branding and create some amazing work. |
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For any small record labels and artists who are yet to put emphasis on their visual branding, I made this video to share the process I take on when building a brand and creating an aesthetic for an artist from scratch. It gives an insight into what I do, how I work and why this is such an important part of the artist development process. |
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In this video I share 7 steps you, as a musician or band, can take to create your own personal brand. Having an online presence and building a culture and community online is imperative to the success of an indie artist so this video can allow you to do just that. It covers all aspects from defining your sound, your visuals and your story. |
BLOGS R US
why indie record labels need a creative
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social media tips for music artists
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how I brand a music artist
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my thoughts on the BGT: The Champions
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Effi Summers, Creative Director & Brand Consultant
Music artist branding and aesthetics, concept development, art direction & logo design.
Specialising in dramatic, exaggerated and fun visual concepts whilst helping artists & businesses find their authentic voice and strategy.
Music artist branding and aesthetics, concept development, art direction & logo design.
Specialising in dramatic, exaggerated and fun visual concepts whilst helping artists & businesses find their authentic voice and strategy.