I create visual WORLDS for music artists & fun businesses
I do this by
defining your entire authentic brand world and strategy through fun 1:1 consulting sessions!
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creating a complete visual identity and overall aesthetic, including logo design, colour & font palettes and more!
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creating exciting, distinctive concepts and art direction for photo shoots and videos that will make you stand out!
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bringing your universe to life in 3D, whether that be elaborate staging, set design, interiors or a store window!
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creating BIG, detailed social media campaigns that add another dimension to your authentic world and bring you joy!
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I've always been obsessed with extravagant visual things; like when The Brits collab performances were super OTT, all the OK GO video concepts and David Shrigley's ridiculous inflatable swan things, not to mention the mostfunever stage design of Mika.
These things lifted me up, made my eyes go even bigger and pulled me into the creative world which I now reside.
My colourful career path (which includes designing for a global fashion brand, styling for the Noisettes and setting up two successful music tuition businesses), has thrown some very niche conundrums at me, such as 'how will this cat sticker's whiskers fit within the shop window frame?', 'how can I climb into this unused swimming pool whilst not creasing this fancy cape?' and 'why are people freaking out at this dissected placenta?'. Through finding initiative for the most obscure hurdles and adapting to a larger range of situations than I could have ever imagined, I feel equipped to *take on the world.
* lead a creative team to push limitations and create magnificent things, while meeting every deadline and having fun in the process.
My eclectic (lol) collection of qualifications has also led me wonderfully to this current place. Music business & management, fashion media & promotion, professional musicianship, interior design, dance & choreography, textiles and fine art make up the perfect Educational Pie for being a music industry creative director, or so I've heard.
Below, you can see a glimpse into my home office; I created a fun, creatively inspiring and sensory environment for me to work in.
There are different kinds of lighting, textures and shades of pinks and lilacs, with a blend of vintage, kawaii and Scandinavian interior influences. Contrasts and blended styles give me LIFE.
These things lifted me up, made my eyes go even bigger and pulled me into the creative world which I now reside.
My colourful career path (which includes designing for a global fashion brand, styling for the Noisettes and setting up two successful music tuition businesses), has thrown some very niche conundrums at me, such as 'how will this cat sticker's whiskers fit within the shop window frame?', 'how can I climb into this unused swimming pool whilst not creasing this fancy cape?' and 'why are people freaking out at this dissected placenta?'. Through finding initiative for the most obscure hurdles and adapting to a larger range of situations than I could have ever imagined, I feel equipped to *take on the world.
* lead a creative team to push limitations and create magnificent things, while meeting every deadline and having fun in the process.
My eclectic (lol) collection of qualifications has also led me wonderfully to this current place. Music business & management, fashion media & promotion, professional musicianship, interior design, dance & choreography, textiles and fine art make up the perfect Educational Pie for being a music industry creative director, or so I've heard.
Below, you can see a glimpse into my home office; I created a fun, creatively inspiring and sensory environment for me to work in.
There are different kinds of lighting, textures and shades of pinks and lilacs, with a blend of vintage, kawaii and Scandinavian interior influences. Contrasts and blended styles give me LIFE.
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I do these things!
Hit me up on hello@effisummerscreative.com with what you'd like and we'll go from there,
especially if you'd like something different and FUN.
previous talks:
Branding on zero budget live chat/podcast (Artist Collective) - 24. June 2020
How to create a visual brand and up your social media game (Tallinn Music Week, Estonia) - 28. August 2020
Let's talk music instagram live (with Joshua Walker) - 6. September 2020
Branding zoom workshop (with Aurora) - 24. September 2020
How to create a visual brand and up your social media game (MudMusic, Odense, Denmark) - 29. September 2020
Artist branding podcast (Gaki Music) - 10. February 2021
Monetising your creativity (University of Brighton) - 2. March 2021
How to create an authentic artist brand (Music Estonia) - 11. March 2021
Hit me up on hello@effisummerscreative.com with what you'd like and we'll go from there,
especially if you'd like something different and FUN.
previous talks:
Branding on zero budget live chat/podcast (Artist Collective) - 24. June 2020
How to create a visual brand and up your social media game (Tallinn Music Week, Estonia) - 28. August 2020
Let's talk music instagram live (with Joshua Walker) - 6. September 2020
Branding zoom workshop (with Aurora) - 24. September 2020
How to create a visual brand and up your social media game (MudMusic, Odense, Denmark) - 29. September 2020
Artist branding podcast (Gaki Music) - 10. February 2021
Monetising your creativity (University of Brighton) - 2. March 2021
How to create an authentic artist brand (Music Estonia) - 11. March 2021
read about my handy $35 branding course for DIY music artists here
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get your social media up to scratch with my handy tips, you're welcome
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5 branding ideas for a themed vegan restaurant, whooop!
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dare to be fully you and stand out! (not for sheep)
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Effi Summers, Creative Director & Brand Consultant
Visual branding and aesthetics, concept development & art direction.
Specialising in dramatic, exaggerated and fun visual concepts whilst helping music artists & businesses find their authentic voice and strategy.
I create visual worlds and compelling brands that make a BIG impact, enhancing customer experience and loyalty.
Visual branding and aesthetics, concept development & art direction.
Specialising in dramatic, exaggerated and fun visual concepts whilst helping music artists & businesses find their authentic voice and strategy.
I create visual worlds and compelling brands that make a BIG impact, enhancing customer experience and loyalty.