I create vibrant visual worlds that blend the unexpected to stir up wonder and magic
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my services:
brand strategydefining the outline for your entire authentic brand world and strategy through fun 1:1 consulting sessions. I take you through a series of questions and exercises to figure out the true you! We chat goals, personality traits and your vision for your business.
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brand identitycreating a visual identity and overall aesthetic, including logo design, colour and font palettes, patterns, textures, graphic elements and styling guidance that encapsulates every part of you and your brand.
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aestheticscreating an aesthetic guide including consistent visual elements and distinctive concept development and art direction for photo shoots/ videos that will make your imagery stand out from the crowd and elevate your brand identity further!
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social mediacreating social media campaigns with a difference to build your online presence. We work out exactly which outlets fit you and what sort of content creation will bring you joy and excite your audience!
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3d experienceturning your brand world into a universe and creating an immersive experience that will make your audience say WOW, whether this be events, interiors, staging or visual merchandising. Anything goes, here!
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I've always been obsessed with extravagant visual things; like when the unlikely duets at The Brits had BIG, over the top productions, the OK GO video concepts and David Shrigley's ridiculous inflatable swan things, not to mention the concept and design of
Nido de Quetzalcóatl – the architectural haven based on a snake.
As well as these iconic thingies, Alice in Wonderland, Willy Wonka, circuses and dollhouses have also always held some kinda magic for me.
These things lifted me up, made my eyes go even bigger and pulled me into the creative world which I now reside. My colourful career path (which includes designing for a global fashion brand, styling for the Noisettes and setting up two successful music tuition businesses),
has thrown some very niche conundrums at me, such as:
'how will this cat sticker's whiskers fit within the shop window frame?'
'how can I climb into this unused swimming pool whilst not creasing this fancy cape?'
and 'why are people freaking out at this dissected placenta?'
Through using initiative and finding solutions for the most obscure hurdles and adapting to a larger range of situations than I could have ever imagined,
I feel equipped to *take on the world.
*lead a creative team to push limitations and create magnificent things, while meeting every deadline and having fun in the process.
My eclectic (!) collection of qualifications has also led me wonderfully to this current place. Music business & management, fashion media & promotion, interior design, dance & choreography, textiles and fine art make up the perfect Educational Pie for being a creative director
with a difference, or so I've heard.
One of my favourite things is adapting to different styles and creating new worlds in the process. I tend to mix styles and elements that aren't usually seen together and take influence from unexpected places in order to make something fantabulously new and shiny.
Unlikely contrasts, vibrant colours and blended styles give me life.
Nido de Quetzalcóatl – the architectural haven based on a snake.
As well as these iconic thingies, Alice in Wonderland, Willy Wonka, circuses and dollhouses have also always held some kinda magic for me.
These things lifted me up, made my eyes go even bigger and pulled me into the creative world which I now reside. My colourful career path (which includes designing for a global fashion brand, styling for the Noisettes and setting up two successful music tuition businesses),
has thrown some very niche conundrums at me, such as:
'how will this cat sticker's whiskers fit within the shop window frame?'
'how can I climb into this unused swimming pool whilst not creasing this fancy cape?'
and 'why are people freaking out at this dissected placenta?'
Through using initiative and finding solutions for the most obscure hurdles and adapting to a larger range of situations than I could have ever imagined,
I feel equipped to *take on the world.
*lead a creative team to push limitations and create magnificent things, while meeting every deadline and having fun in the process.
My eclectic (!) collection of qualifications has also led me wonderfully to this current place. Music business & management, fashion media & promotion, interior design, dance & choreography, textiles and fine art make up the perfect Educational Pie for being a creative director
with a difference, or so I've heard.
One of my favourite things is adapting to different styles and creating new worlds in the process. I tend to mix styles and elements that aren't usually seen together and take influence from unexpected places in order to make something fantabulously new and shiny.
Unlikely contrasts, vibrant colours and blended styles give me life.
win a free consultation!
Ok, so I've created a fun and valuable monthly mailout because I HATE being spammed with newsletters every day!
Here's the deal: I send one newsletter per month to my mailing list subscribers with some tips, tricks and useful things AND if you reply to it and say ME PLEASE then I enter you into a drawer to win a free 30 minute consultation where you can ask me anything you like in regards to your branding and marketing and we can discuss anything you feel you need help or guidance with.
There will be one free consultation given every single month and everyone is always even stevens so it doesn't matter if you've already won before.
Every month starts afresh! Subscribe using the form below and let's get this funthing going!
Here's the deal: I send one newsletter per month to my mailing list subscribers with some tips, tricks and useful things AND if you reply to it and say ME PLEASE then I enter you into a drawer to win a free 30 minute consultation where you can ask me anything you like in regards to your branding and marketing and we can discuss anything you feel you need help or guidance with.
There will be one free consultation given every single month and everyone is always even stevens so it doesn't matter if you've already won before.
Every month starts afresh! Subscribe using the form below and let's get this funthing going!
effi summers creative:
Branding, aesthetic, social media and 3D experience.
The blend of unexpected influences, styles and elements; a contrast of moods, scales or movements.
I create visual worlds and compelling brands that make a big impact, wowing customers, increasing loyalty and gaining attention!