here 's how I make music visual:

create a complete visual identity/
​overall aesthetic

define your entire brand & strategy through 1:1 coaching sessions

bring your world to life through elaborate stage design

design/illustrate logos, ​album artworks, adverts
​& more

define your fashion image & style, incl. accessories & silhouette

create exciting, unique concepts & art direction for photos/videos

create BIG social media campaigns, schedules & plans

SEE MY MUSIC BRANDING SERVICES

PEEK MY MUSIC BRANDING PORTFOLIO

I work with music artists to create their own UNIVERSE (online and irl) that brings value to their fans and helps to attract new ones. Each aspect of the brand will be authentic to the artist and I will construct, define and implement them in order to make the artist, their online presence and their live shows come to life, be completely unapologetic in who they are and encourage further connection with fans. 

I like to build authentic and fulfilling working relationships with my clients and will take the time to scout the artist's website, socials, back catalogue and find out as much as I can in order for me to be able to provide the best possible service.  I specialise in concepts with exaggerated visuals that are a dominant part of the artist's overall brand and I think it's important for everyone to have a team around them that they genuinely gel with so if  you feel we are a good match then please email me on hello@effisummerscreative.com with links to  the artist's website, music and socials if they have them. 

Presentations & Workshops:
Please contact me to book a presentation/workshop for your conference or event. I can cater to different group sizes and needs. 
Topics include visual branding, brand strategy, social media marketing and mindset & goal setting. 
See my previous and upcoming events on my hire me page!

About me

My obsession has always been within the realms of dramatic visuals, getting lost in all genres of music, the limitless, pushing the boundaries of reality and creating brand new flamboyant worlds of wonder. My colourful career path has led me perfectly to this point; smushing within me a range of experience, skills and knowledge, topped with an incredible work ethic and a healthy dollop of sparkles. 

My work conundrums have been along the lines of 'how will this cat sticker's whiskers fit within the shop window frame?',  'how can I climb into this unused swimming pool whilst not creasing this fancy cape?'  and  'why are people freaking out at this dissected placenta?'. Through finding initiative for the most obscure hurdles and adapting to a larger range of situations than I could have ever imagined, I feel equipped to take on the world. 

Luckily, with extraordinary imagination comes remarkable business acumen. Contrasts are wonderful! Whilst creating glorious things, I learnt to be extremely punctual, organised and able to explain things succinctly, adjusting to the individual, inspiring teams and delegating where necessary; always having the bigger picture, end result and overall goal in mind.

Below, you can sneak peek my office; I wanted to create a fun, creatively inspiring and sensory environment for me to work in. There are different kinds of lighting and textures, with a blend of vintage, kawaii and Scandinavian interior influences. The colour scheme consists of different shades of pastel pinks and lilacs, gold and white. I went for a mix of styles to create something totally unique that means I get to have fun and feel inspired in my workspace!
​

My latest projects

logo design, social media header and colour palette for Generous Spirits

aesthetic, logo design, colour palette and fonts for Standing Like Statues

aesthetic, colour palette, fonts and fashion styling for Moonray

​Free branding tips for independent musicians

With experience in both fashion media/styling and music business, I really want to bridge the gap between these industries. In this video I share some tips for bands and music artists who don't know where to start, in terms of defining their personal style and professional music image. I give simple step by step instructions that will help musicians embrace fashion styling and develop their own unique image, complete with
​some music industry style icon examples!   

​I realise that DIY indie artists don't always have the budget to hire professionals to help them with their music industry career. I made this video to guide musicians through the process of planning a photoshoot that they can get the most out of and potentially make a stir with some awesome and unique images! I get them to dig a little deeper in the planning and concept development stages so they can define their sense of style and visual branding and create some amazing work. 

For any small record labels and artists who are yet to put emphasis on their visual branding, I made this video to share the process I take on when building a brand and creating an aesthetic for an artist from scratch. It gives an insight into what I do, how I work and why this is such an important part of the artist development process. 

In this video I share 7 steps you, as a musician or band, can take to create your own personal brand. Having an online presence and building a culture and community online is imperative to the success of an indie artist so this video can allow you to do just that. It covers all aspects from defining your sound, your visuals and your story. 

​Blog posts

why indie record labels need a creative

social media tips for music artists

how I brand a music artist

my thoughts on the BGT: The Champions

privacy policy

Effi Summers: Music industry creative director offering music artist branding, concept development, art direction, styling and graphic design.
​Specialising in dramatic and exaggerated visual concepts and building artists'  very own niche universe.