here are some things I can do for you:
create a visual identity/
overall aesthetic 
design album artwork/
cover art and other graphics |
define your whole brand and strategy
art direction and stage design
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design a logo set (1 main, 1 icon and 2 alternatives)
define your fashion image and styling
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help you define and communicate your story
create exciting concepts for photo shoots and videos
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create a social media
content plan 
put on presentations and workshops for events
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I will work with you to create your own UNIVERSE (online and irl) that brings value to your fans and helps to attract new ones. In order for this to be the best it possibly can, it will be made up of consistent visuals and aesthetic, a developed tone of voice, your story, your values and obviously, your music!
All of these things will be authentically you. I work with you to construct, define and implement them; together we will make yourselves,
your online presence and your live shows come to life!
I like to build authentic and fulfilling working relationships with my clients and will take the time to scout your website, socials, back catalogue and find out as much as I can about you in order for me to be able to provide the best possible service to you. I specialise in concepts with exaggerated visuals that are a dominant part of the artist's overall brand and I think it's important for artists to have a team around them that they genuinely gel with so if you feel we are a good match then
please contact me.
Please see my hire me page for more information and feel free to drop me an email on effisummerscreative@gmail.com.
I look forward to working with you!
You can also peek my branding packages & services and my previous client work to get an idea of what I can do for you.
About me
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My obsession has always been within the realms of dramatic visuals, getting lost in all genres of music, the limitless, pushing the boundaries of reality and creating brand new flamboyant worlds of wonder. My colourful career path has led me perfectly to this point; smushing within me a range of experience, skills and knowledge, topped with an incredible work ethic and a healthy dollop of sparkles.
My work conundrums have been along the lines of 'how will this cat sticker's whiskers fit within the shop window frame?', 'how can I climb into this unused swimming pool whilst not creasing this fancy cape?' and 'why are people freaking out at this dissected placenta?'. Through finding initiative for the most obscure hurdles and adapting to a larger range of situations than I could have ever imagined, I feel equipped to take on the world. Luckily, with extraordinary imagination comes remarkable business acumen. Contrasts are wonderful! Whilst creating glorious things, I learnt to be extremely punctual, organised and able to explain things succinctly, adjusting to the individual, inspiring teams and delegating where necessary; always having the bigger picture, end result and overall goal in mind. Below, you can sneak peek my office; I wanted to create a fun, creatively inspiring and sensory environment for me to work in. There are different kinds of lighting and textures, with a blend of vintage, kawaii and Scandinavian interior influences. The colour scheme consists of different shades of pastel pinks and lilacs, gold and white. I went for a mix of styles to create something totally unique that means I get to have fun and feel inspired in my workspace! |
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My latest projects
logo design for Matilda Lindell
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aesthetic, logo design, colour palette and fonts for Standing Like Statues
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website, EPK & social media plan for 1982
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My visual branding tips for DIY musicians
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With experience in both fashion media/styling and music business, I really want to bridge the gap between these industries. In this video I share some tips for bands and music artists who don't know where to start, in terms of defining their personal style and professional music image. I give simple step by step instructions that will help musicians embrace fashion styling and develop their own unique image, complete with some music industry style icon examples! |
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I realise that DIY indie artists don't always have the budget to hire professionals to help them with their music industry career. I made this video to guide musicians through the process of planning a photoshoot that they can get the most out of and potentially make a stir with some awesome and unique images! I get them to dig a little deeper in the planning and concept development stages so they can define their sense of style and visual branding and create some amazing work. |
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For any small record labels and artists who are yet to put emphasis on their visual branding, I made this video to share the process I take on when building a brand and creating an aesthetic for an artist from scratch. It gives an insight into what I do, how I work and why this is such an important part of the artist development process. |
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In this video I share 7 steps you, as a musician or band, can take to create your own personal brand. Having an online presence and building a culture and community online is imperative to the success of an indie artist so this video can allow you to do just that. It covers all aspects from defining your sound, your visuals and your story. |
Blog posts
why indie record labels need a creative
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social media tips for music artists
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how I brand a music artist
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my thoughts on the BGT: The Champions
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Effi Summers: Music industry creative director offering music artist branding, concept development, art direction, styling and graphic design.
Specialising in dramatic and exaggerated visual concepts and building artists' very own niche universe.
Specialising in dramatic and exaggerated visual concepts and building artists' very own niche universe.