My Latest Projects
Music video creative direction for Select Captain
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Music video creative direction for Lou Z
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Music video creative direction for Pleasure Raft
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Tips & Tricks
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Inspired by the 1975's video on their forever progressing aesthetic, in this video I discussed the visual side of artist development. This is an area that sometimes gets forgotten within smaller labels and artists and while it's important to keep the visuals authentic and representative of the artist, it is an essential element of building an online presence and fanbase, and therefore ensuring success. |
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After finding many videos on music marketing and social media marketing, I found that most came from solely a business and analytical perspective and therefore lacked any visual influence. I made this video to help musicians and bands up their social media game without forgetting the importance of consistent visual branding across all platforms. |
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For any small record labels and artists who are yet to put emphasis on their visual branding, I made this video to share the process I take on when building a brand and creating an aesthetic for an artist from scratch. It gives an insight into what I do, how I work and why this is such an important part of the artist development process. |
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In this video I share 7 steps you, as a musician or band, can take to create your own personal brand. Having an online presence and building a culture and community online is imperative to the success of an indie artist so this video can allow you to do just that. It covers all aspects from defining your sound, your visuals and your story. |
Blog Posts
why indie record labels need a creative
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social media tips for music artists
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how I brand a music artist
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my thoughts on the BGT: The Champions
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