Mo Reen summer campaign photoshoot
Consistent visual elements: warmth, vibrant saturation, retro elements, vintage props, strong use of sunlight rays, negative space/simplistic backgrounds
Concept: Unexpected knitwear - situations where you wouldn't expect to see knitwear worn
Brand Keywords: fun, colourful, bold, responsible, sustainable, high end, luxury
Concept: Unexpected knitwear - situations where you wouldn't expect to see knitwear worn
Brand Keywords: fun, colourful, bold, responsible, sustainable, high end, luxury