effi summers creative
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Mo Reen summer campaign photoshoot

Consistent visual elements: warmth, vibrant saturation, retro elements, vintage props, strong use of sunlight rays, negative space/simplistic backgrounds
Concept: Unexpected knitwear - situations where you wouldn't expect to see knitwear worn
Brand Keywords: fun, colourful, bold, responsible, sustainable, high end, luxury
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​effi summers creative
textile artist, brand architect & entrepreneur
[email protected]

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