brandingFrom strategy to identity, from brand consultations to a complete visual identity and Brand Guideline.
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art directionFor photoshoots and music videos, I will develop your concept, oversee the visual side of things and source additional creatives if needed.
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set designIncluding but not limited to staging, decor and styling for events, shop window displays, fashion show sets, sculptures and installations.
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'Effi created my logo and branding for my jewellery business and was a dream to work with! It was such a fun and enjoyable journey as she is so creative and knowledgeable. Effi guided me through her super clear process, listening and advising me throughout and was so patient with my requests. I learnt a lot and the branding and guidelines document is an incredible tool I can refer back to. I love my logo & branding, thank you so much! I highly recommend working with Effi and we will be working together in the future for sure.'
Migrating Robyn Jewellery (Canadian based jewellery brand)
'Mo Reen had the pleasure to work with Effi in June 2022. Her job was to create content for our Insta profile. There is no doubt that Effi has a thorough understanding of how to create relevant and community-building content to grow your follower base and hopefully create loyalty. She is very quick at catching the essence of your brand and knows how to do brand related story telling. Effi has a strong ability to both direct and shoot a campaign .Besides that she is also a very lovely person that you want to spend time with!'
Mo Reen (Copenhagen based fashion knitwear brand)
'Effi has an amazing understanding of branding an artist and making sure it completes the full picture of the projects' goals. What stands out the most when working with her is her patience and thoroughness. She is very level headed and provides the best feedback from a realistic perspective. She also adapts really fast to many moving situations and that's truly so valuable to any team.'
Sarah Martinico (CEO, SL Music & Marketing)
'I hired Effi to speak at one of my Artist Mentoring sessions and found her knowledgable, personable and organised. She was able to adapt her presentation to my needs and delivered a really great session!'
Bernii Mac (CEO, Becoming The Artist)
'Effi helped us elevate our online presence and the results were really substantial. Our visual identity became much more cohesive, but, more importantly, we started to understand our branding and how it fit into each release cycle. Eventually, we were able to create new segments and themes organically and found ourselves with loads of new content that we enjoyed creating. Our analytics showed a very definitive increase in engagement and our fan base grew. Also, we had a lot of fun!'
Faster on Fire (the best new band on the block)
'I really enjoyed working with Effi to create a visual identity for myself as a writer. It was important to me that I created something authentic and professional and that it all felt joined up. The brand guidelines she gave me were just what I needed, built on the talks we had together, and with plenty of room for growth in the future. I’m really happy with it all and so proud to share my website whenever anyone wants to see it!´
Laura Hall (the author that all our future kids need)
'Effi is a rare breed. An extremely talented visual creative, super efficient and great fun to deal with!'
Maurice Doyle (founder of Generous Spirits and ex President Incubation Brands & Global Commercial Development at Bacardi)
'Thank YOU! Words can't express how truly helpful our time together has been. I feel like it was exactly what I needed and I really appreciated our conversations. I'll probably be reaching out again in the future for more help.'
Natalie Duque (super duper talented LA based singer songwriter)
'We worked with Effi to rebrand ourselves and build some continuity in our online presence. She was great! Creating a colour scheme and logos, based around our theme and ethos. We use everything she created on a day to day basis. We'd recommend her highly!'
Standing Like Statues (British pop-punk band who really mean business and are going to smash it)
'Effi was the first person who came to mind for this project because her sense of style is so fun, which is exactly what I was going for. When I got in touch, I had an idea of the vibe I was going for but couldn't picture it in my head. To help create that vision Effi set up a Pinterest board for us, which was a great idea (and now has me hooked on Pinterest so thx for that). She asked if there was any specific colours I wanted, to which my answer was very vague, and with that she totally transformed my idea into reality! I am so happy with my logo, its something I'm really confident with using to represent my brand. The flyer Effi made me is so amazing, I honestly couldn't imagine it any more perfect. Communication was brilliant, she produced what I wanted quickly, I was really happy with the price and I would definitely go straight to Effi again in the future! 100% recommend!'
The Gobby Gang (super fun start-up that have created puppets to help kids brush their teeth!)
'Thank you for showing me all the steps I needed to take to figure out my brand and find my authentic voice on social media. The whole thing is much less daunting now!'
Amy Langley (composer/arranger/cellist who has worked with some incredible bands/artists)
'Effi’s work is brilliant and inspiring. She really knows how to bring the best of your brand together and create a visual treasure map that you can re-visit again and again. I cannot recommend her enough. She’s wonderful <3'
Biljana Heights (singer songwriter with music featured on Netflix drama The Rain)
'Effi was great to work with! She came up with some amazing content ideas for me to use consistently and also created beautiful patterns that I can use as well. She has an eye for design and is very easy to work with! Look forward to working with her again.'
Kara Peneguy (soulful, heartfelt singer songwriter based in New Orleans)
'So far I have made 2 music videos with Effi and she's really dedicated, creative and focused. She has a very good eye for matching style and aestietics with the artists own universe. Happy to work with her anytime!'
Lou Z (indie music artist and owner of indie record label Møs Møs)
'Effi is very professional and cool. She has a masters control of her subject. Extremely inspiring collaboration.
We're just getting started! :-) Effi has given me a long missed tool!''
Stig (poetic singer songwriter based in Denmark)
'Effi is fantastic! she created all the logos / artwork, price lists, flyers etc for my business and I could not be happier! She was fast and reliable and kept in contact the whole time. She knew exactly what I wanted before I even did!100% recommend and I will be returning to her next time I need your assistance .
Thank you Effi, you angel!''
Nicki (fantastic freelance makeup artist)
'My god, Effi!! I caught a few of your YouTube vids and I think your ideas are fantastic!! I run an independent label and recording studio here in the States. I'm working with artists and musicians every day. I'm so excited to share some of your ideas with them. Keep it up, Effi. You're incredible!''
Christopher (US based indie record label owner)
Migrating Robyn Jewellery (Canadian based jewellery brand)
'Mo Reen had the pleasure to work with Effi in June 2022. Her job was to create content for our Insta profile. There is no doubt that Effi has a thorough understanding of how to create relevant and community-building content to grow your follower base and hopefully create loyalty. She is very quick at catching the essence of your brand and knows how to do brand related story telling. Effi has a strong ability to both direct and shoot a campaign .Besides that she is also a very lovely person that you want to spend time with!'
Mo Reen (Copenhagen based fashion knitwear brand)
'Effi has an amazing understanding of branding an artist and making sure it completes the full picture of the projects' goals. What stands out the most when working with her is her patience and thoroughness. She is very level headed and provides the best feedback from a realistic perspective. She also adapts really fast to many moving situations and that's truly so valuable to any team.'
Sarah Martinico (CEO, SL Music & Marketing)
'I hired Effi to speak at one of my Artist Mentoring sessions and found her knowledgable, personable and organised. She was able to adapt her presentation to my needs and delivered a really great session!'
Bernii Mac (CEO, Becoming The Artist)
'Effi helped us elevate our online presence and the results were really substantial. Our visual identity became much more cohesive, but, more importantly, we started to understand our branding and how it fit into each release cycle. Eventually, we were able to create new segments and themes organically and found ourselves with loads of new content that we enjoyed creating. Our analytics showed a very definitive increase in engagement and our fan base grew. Also, we had a lot of fun!'
Faster on Fire (the best new band on the block)
'I really enjoyed working with Effi to create a visual identity for myself as a writer. It was important to me that I created something authentic and professional and that it all felt joined up. The brand guidelines she gave me were just what I needed, built on the talks we had together, and with plenty of room for growth in the future. I’m really happy with it all and so proud to share my website whenever anyone wants to see it!´
Laura Hall (the author that all our future kids need)
'Effi is a rare breed. An extremely talented visual creative, super efficient and great fun to deal with!'
Maurice Doyle (founder of Generous Spirits and ex President Incubation Brands & Global Commercial Development at Bacardi)
'Thank YOU! Words can't express how truly helpful our time together has been. I feel like it was exactly what I needed and I really appreciated our conversations. I'll probably be reaching out again in the future for more help.'
Natalie Duque (super duper talented LA based singer songwriter)
'We worked with Effi to rebrand ourselves and build some continuity in our online presence. She was great! Creating a colour scheme and logos, based around our theme and ethos. We use everything she created on a day to day basis. We'd recommend her highly!'
Standing Like Statues (British pop-punk band who really mean business and are going to smash it)
'Effi was the first person who came to mind for this project because her sense of style is so fun, which is exactly what I was going for. When I got in touch, I had an idea of the vibe I was going for but couldn't picture it in my head. To help create that vision Effi set up a Pinterest board for us, which was a great idea (and now has me hooked on Pinterest so thx for that). She asked if there was any specific colours I wanted, to which my answer was very vague, and with that she totally transformed my idea into reality! I am so happy with my logo, its something I'm really confident with using to represent my brand. The flyer Effi made me is so amazing, I honestly couldn't imagine it any more perfect. Communication was brilliant, she produced what I wanted quickly, I was really happy with the price and I would definitely go straight to Effi again in the future! 100% recommend!'
The Gobby Gang (super fun start-up that have created puppets to help kids brush their teeth!)
'Thank you for showing me all the steps I needed to take to figure out my brand and find my authentic voice on social media. The whole thing is much less daunting now!'
Amy Langley (composer/arranger/cellist who has worked with some incredible bands/artists)
'Effi’s work is brilliant and inspiring. She really knows how to bring the best of your brand together and create a visual treasure map that you can re-visit again and again. I cannot recommend her enough. She’s wonderful <3'
Biljana Heights (singer songwriter with music featured on Netflix drama The Rain)
'Effi was great to work with! She came up with some amazing content ideas for me to use consistently and also created beautiful patterns that I can use as well. She has an eye for design and is very easy to work with! Look forward to working with her again.'
Kara Peneguy (soulful, heartfelt singer songwriter based in New Orleans)
'So far I have made 2 music videos with Effi and she's really dedicated, creative and focused. She has a very good eye for matching style and aestietics with the artists own universe. Happy to work with her anytime!'
Lou Z (indie music artist and owner of indie record label Møs Møs)
'Effi is very professional and cool. She has a masters control of her subject. Extremely inspiring collaboration.
We're just getting started! :-) Effi has given me a long missed tool!''
Stig (poetic singer songwriter based in Denmark)
'Effi is fantastic! she created all the logos / artwork, price lists, flyers etc for my business and I could not be happier! She was fast and reliable and kept in contact the whole time. She knew exactly what I wanted before I even did!100% recommend and I will be returning to her next time I need your assistance .
Thank you Effi, you angel!''
Nicki (fantastic freelance makeup artist)
'My god, Effi!! I caught a few of your YouTube vids and I think your ideas are fantastic!! I run an independent label and recording studio here in the States. I'm working with artists and musicians every day. I'm so excited to share some of your ideas with them. Keep it up, Effi. You're incredible!''
Christopher (US based indie record label owner)
I've worked with
Irregular Choice (global fashion brand)
Helmstedt (Danish designer, Forbes 30 under 30)
Noisettes (UK pop band with commercial success)
Sonic Boom Six (UK band well known within punk/ska genres)
Silas Holst (Vild med dans, TV2, Denmark)
CHART art fair (leading Nordic art event)
Copenhagen Pride 2022
Copenhagen Fashion Week SS23
Jazz Danmark
Helmstedt (Danish designer, Forbes 30 under 30)
Noisettes (UK pop band with commercial success)
Sonic Boom Six (UK band well known within punk/ska genres)
Silas Holst (Vild med dans, TV2, Denmark)
CHART art fair (leading Nordic art event)
Copenhagen Pride 2022
Copenhagen Fashion Week SS23
Jazz Danmark
I've done talks/workshops for
Greater Brighton Metropolitan College
University of Brighton
MudMusic, Denmark
International Music Business School, Barcelona
Promus - Musiknetværket i Aarhus
Trempo, France
Tallinn Music Week
Music Estonia
Danish Music Awards Jazz 2022
University of Brighton
MudMusic, Denmark
International Music Business School, Barcelona
Promus - Musiknetværket i Aarhus
Trempo, France
Tallinn Music Week
Music Estonia
Danish Music Awards Jazz 2022
press
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PLEASE NOTE:
The cost will vary from project to project and will be based on the time it takes and the amount of value it brings; each project will be quoted individually.
I'm based in Copenhagen, Denmark but work remotely for worldwide clients where possible (obviously this depends on the nature of the project).
I take payment prior to the start of the project via Wise or bank transfer and additional fees/moms are added to the quote. I do not offer refunds.
By choosing me for your project, you are trusting my design eye, based on my experience and portfolio.
PLEASE NOTE:
The cost will vary from project to project and will be based on the time it takes and the amount of value it brings; each project will be quoted individually.
I'm based in Copenhagen, Denmark but work remotely for worldwide clients where possible (obviously this depends on the nature of the project).
I take payment prior to the start of the project via Wise or bank transfer and additional fees/moms are added to the quote. I do not offer refunds.
By choosing me for your project, you are trusting my design eye, based on my experience and portfolio.