Effi Summers - Creative Director & Brand Consultant, sharing tips, tricks, projects and ceative challenges through this little blogspace.
Creative Blog- Creative Direction, Branding and Design Projects
create a make-believe, spoof, satirical campaign based on serious issues that need to be tackled.
sexual harassment within the workplace, particularly in large corporations.
I wanted a very non catchy, long tagline (ironically, of course) and so inspired by the quite literally ridiculous #NotAllMen hashtag, I came up with this *little beauty.
I used a classic 'corporate' style graphic to really bind the branding together.
here we have a PDF staff guide to sexual harassment and how to not do it. I really wanted to use the dichotomy of very corporate graphic design with very NOT corporate wording. so I did.
all these questions (or statements, in some cases) have actually been said in real life by real human beings, probably on many occasions. so the fact that the answers are so glaringly obvious makes me slightly scared for humanity.
there's nothing quite like a super long hashtag on a billboard to really bring the message home.
after googling mens' slogan t-shirts and then instantly regretting it, I thought I'd make some new ones that help support this cause. you know, instead of the ones that constantly encourage shit behaviour and make awful men seem normal.
these are perfect for 'dress down friday' and are a reminder to your colleagues that you're not a twat.
the fact that these seem so ridiculous really helps to spell out the problem, I feel.
not convinced with this being enough, I decided to go for a range of women's workwear shirts as well. these serve as small yet fierce reminders of what behaviour is actually acceptable in the workplace, despite what many think.
part of me very much wants to own one of these shirts and actually put them into production but hey, this is just a satirical portfolio campaign for now.
let me know yo thoughts, don't @ me, it's just art based on a very serious issue that I'm trying to bring attention to. I mean well <3
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