create a brand from scratch: REUSACORN

brief:
create a brand from scratch while tackling a current problemo

the problem:
too much waste, too much plastic packaging being thrown away.
rumours about recycling not ACTUALLY being recycled.
lack of fun unicorn themed beverages.

the brand:
REUSACORN- an organic fizzy beverage in a reusable unicorn jar.
no plastic straws, no packaging, just a reusable jar dressed as a unicorn! it can be reused for beverages with the lid and straw or used as a fancy vase without; either way it injects some sparkle and fun into every day life while helping to save the planet. WHAT A WIN. 

Logo and Tagline

products

billboard advertisement

POS for release of the bouncy blue bubblegum flavour REUSACORN

I decided on this brand as unicorns are a pretty loved species right now and everyone is trying to tackle the plastic straws debacle (if a little bit half-arsed, I'm looking at you Starbucks). 

I've also recently read about how much recycling actually ends up in landfill so wanted to create something that can be used and loved forever, without having to be discarded at all. 

most importantly though, looking how freaking fun it is?!

life's too short to not be fun, am I right?

goodbye for now, frens

#creativedirection #creative #copenhagen #styling #fashionstyling #graphicdesign  #design #layout #branding #campaign #advertising #advertisingcampaign ​