Effi Summers - Creative Director & Brand Consultant, sharing tips, tricks, projects and ceative challenges through this little blogspace.
Creative Blog- Creative Direction, Branding and Design Projects
create a brand from scratch while tackling a current problemo
too much waste, too much plastic packaging being thrown away.
rumours about recycling not ACTUALLY being recycled.
lack of fun unicorn themed beverages.
REUSACORN- an organic fizzy beverage in a reusable unicorn jar.
no plastic straws, no packaging, just a reusable jar dressed as a unicorn! it can be reused for beverages with the lid and straw or used as a fancy vase without; either way it injects some sparkle and fun into every day life while helping to save the planet. WHAT A WIN.
I decided on this brand as unicorns are a pretty loved species right now and everyone is trying to tackle the plastic straws debacle (if a little bit half-arsed, I'm looking at you Starbucks).
I've also recently read about how much recycling actually ends up in landfill so wanted to create something that can be used and loved forever, without having to be discarded at all.
most importantly though, looking how freaking fun it is?!
life's too short to not be fun, am I right?
goodbye for now, frens
#creativedirection #creative #copenhagen #styling #fashionstyling #graphicdesign #design #layout #branding #campaign #advertising #advertisingcampaign