I do this by:
creating a complete visual identity &
overall aesthetic |
defining your entire brand & strategy through 1:1 consulting
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creating exciting, unique concepts & art direction for photos/videos
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bringing your universe to life through elaborate and fun stage design/ interiors
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designing/
illustrating logos, album artworks, promo graphics & more |
creating BIG, detailed social media campaigns, schedules & plans
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email me on hello@effisummerscreative.com to get the magic started
A SNEAKPEEK INSIDE MY BRAIN
I've always been obsessed with extravagant visual things; like when The Brits collab performances were super OTT, all the OK GO video concepts and David Shrigley's ridiculous inflatable swan things, not to mention the mostfunever stage design of Mika.
These things lifted me up, made my eyes go even bigger and pulled me into the creative world which I now reside.
My colourful career path (which includes designing for a global fashion brand, styling for the Noisettes and setting up two successful music tuition businesses), has thrown some very niche conundrums at me, such as 'how will this cat sticker's whiskers fit within the shop window frame?', 'how can I climb into this unused swimming pool whilst not creasing this fancy cape?' and 'why are people freaking out at this dissected placenta?'. Through finding initiative for the most obscure hurdles and adapting to a larger range of situations than I could have ever imagined, I feel equipped to *take on the world.
* lead a creative team to push limitations and create magnificent things, while meeting every deadline and having fun in the process.
My eclectic (lol) collection of qualifications has also led me wonderfully to this current place. Music business & management, fashion media & promotion, professional musicianship, interior design, dance & choreography, textiles and fine art make up the perfect Educational Pie for being a music industry creative director, or so I've heard.
Below, you can see a glimpse into my home office; I created a fun, creatively inspiring and sensory environment for me to work in.
There are different kinds of lighting, textures and shades of pinks and lilacs, with a blend of vintage, kawaii and Scandinavian interior influences. Contrasts and blended styles give me LIFE.
These things lifted me up, made my eyes go even bigger and pulled me into the creative world which I now reside.
My colourful career path (which includes designing for a global fashion brand, styling for the Noisettes and setting up two successful music tuition businesses), has thrown some very niche conundrums at me, such as 'how will this cat sticker's whiskers fit within the shop window frame?', 'how can I climb into this unused swimming pool whilst not creasing this fancy cape?' and 'why are people freaking out at this dissected placenta?'. Through finding initiative for the most obscure hurdles and adapting to a larger range of situations than I could have ever imagined, I feel equipped to *take on the world.
* lead a creative team to push limitations and create magnificent things, while meeting every deadline and having fun in the process.
My eclectic (lol) collection of qualifications has also led me wonderfully to this current place. Music business & management, fashion media & promotion, professional musicianship, interior design, dance & choreography, textiles and fine art make up the perfect Educational Pie for being a music industry creative director, or so I've heard.
Below, you can see a glimpse into my home office; I created a fun, creatively inspiring and sensory environment for me to work in.
There are different kinds of lighting, textures and shades of pinks and lilacs, with a blend of vintage, kawaii and Scandinavian interior influences. Contrasts and blended styles give me LIFE.
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MY LATEST VISUAL STUFF
ongoing creative direction and visual branding for Z Chambers
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logo design, social media header, colour palette and website for Generous Spirits
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set of artwork illustrations for 1982
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BLOGS R US
build your brand in 20 steps and create your universe!
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social media tips for music artists
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branding a vegan restaurant
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how I brand a music artist
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Effi Summers, Creative Director & Brand Consultant
Music artist branding and aesthetics, concept development, art direction & logo design.
Specialising in dramatic, exaggerated and fun visual concepts whilst helping artists & businesses find their authentic voice and strategy.
Music artist branding and aesthetics, concept development, art direction & logo design.
Specialising in dramatic, exaggerated and fun visual concepts whilst helping artists & businesses find their authentic voice and strategy.