Effi Summers - Creative Director & Brand Consultant, sharing tips, tricks, projects and ceative challenges through this little blogspace.
Creative Blog- Creative Direction, Branding and Design Projects
it was only a matter of time before this one surfaced, amiright?
for me, movie posters are one of the most predictable and easy to recognise forms of advertising media (whether that's a good or bad thing I'll leave it up to you to decide), so i figured it's about time I took on a new challenge and mixed it all up a bit.
you can probs tell that I had an absolute ball with this; if you're having a bad day, there's nothing that a possessed lorax and a friendly lil shark can't fix!
to point out the obvious (I hope, trololol), here is the breakdown of genres:
The Lorax- WAS a happy animation, NOW it's a zombie horror
Jaws- WAS a suspense thriller, NOW it's a happy Dr Seuss tale
Harry Potter- WAS the best fantasy film franchise made ever, NOW it's a mushy romcom
I basically studied each genre/poster and picked on to base my design on; one that I thought really captured the essence of what it was portraying.
to make the lorax all possessed-looking, I edited his colour pallette in Photoshop, covered half his face with a shadow and added dark blurs to his edges. I whited his eyes, added a couple of scars and a splatter of blood, and boom, he was ready to go!
for my lil bubba super happy shark, I traced over a Dr Seuss style fish. I based it heavily on that drawing but added my own bold lines and clean cut image.
for that Harry Potter wonder-heart, I found images of all the characters smiling (some proving very difficult, Severus Snape!) and collated them all within a pink heart frame - very Valentine's Day esque.
I kept the background white and clean as many romcom posters are.
there you have it, such fun.
PS. finding fonts is hard sometimes isn't it.
#artwork #graphicdesign #graphic #movieposter #creative #branding #design