Effi Summers - Creative Director & Brand Consultant, sharing tips, tricks, projects and ceative challenges through this little blogspace.
Creative Blog- Creative Direction, Branding and Design Projects
I needed a new creative challenge for this little blog and one cold oktober evening, a brain wave struck. I could brand one music artist as another and vice versa...
my OBVIOUS choices were Melanie Martinez and London Grammar - I love them both equally but boy are they different.
once I got started with this, there was no stopping so I spent the majority of my sunday afternoon and evening tweaking this badboy of a challenge.
I used the font Raleway as it felt very London Grammar, plus it looked nice when I made the Ms into a slightly fancy little logo.
I made the images black and white and adjusted the basic settings from there to get a moody feel.
for that pink beauty that is the London Grammar logo, I used the font Quicksand but added a thick outline stroke, turned it candy pink and added a wee heart into the o's!
the main London Grammar image took a l o n g time! it was a case of tweaking the colours to make them more vibrant, adding some bold make up and then layering accessories and glitter until it caught that Martinez vibe. I used a striped background, inspired by an actual Melanie photoshoot and used the pink from that to eyedrop the logo.
JOB DONE MATE.
ps. there is something very exciting coming in regards to this but that's all for now <3