effi summers creative
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​AOMAME

AOMAME

aomame are an exciting new lo-fi duo who came to me with some ideas of their vision but with no visual profile at all. I worked with them to build and define an aesthetic that not only stayed true to current lo-fi trends but also captured the essence of them in a completely unique way. 

I used a combination of vintage Japanese style art and 'blurred' photography (using the blur for the object and achieved with a low shutter speed), and blended them together by sticking to a simple block colour palette and the use of nature elements. 

Their key words included lazy, hazy, down to earth, melancholic, nostalgic, edgy and playful and these were captured in dusky colours, blur, a hand drawn logo and an edgy yet cute cat icon logo. 

aomame lo-fi duo aesthetic insta story covers
Instagram story covers
Picture
handwritten font
Picture
icon logo
Picture
website
aomame lo-fi duo band logo design
logo style 1
aomame lo-fi duo aesthetic colour palette
colour palette
aomame lo-fi duo band logo design
logo style 2
aomame lo-fi duo logo design
logo style 2
aomame instagram grid
instagram grid
aomame band visual profile and aesthetic vision board
initial aesthetic moodboard

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  • music artist branding
    • music branding portfolio
  • for fun businesses
    • fun stuff portfolio
  • music videos
  • logo design
  • hire me
  • blog
  • $35 branding course