Music Videos

Pleasure Raft - Moodswings music video (whole video)

Mellemblond - Alt Det Gode music video (fashion stylist)

Lou Z - Before You Go music video (whole video)

Lou Z - Downtown music video (whole video)

The Noisettes - Saturday Night music video (fashion stylist)

Eugenia - Highway Man music video (creative director)

Select Captain - Slow Down music video (whole video)

​Photos

​Stage Design 

mock ups

distressed baroque in nudes

midnight horror

futuristic nature in pink and purple neons

What does this include?

Creative direction covers concept development, art direction, fashion and interior styling, stage design, location scouting, prop sourcing, managing the budget in order to achieve the highest quality of aesthetics, general direction of visuals at time of shooting and project management. 

Why is it important?

It's important for the creative to have a thorough understanding of the artist or band, therefore allowing them to communicate their message effectively; creative direction is the communication of the music through visual means. Not only does this give the artist a professional presence online (and on stage) but it's also a great way of connecting with new and current fans. 
It helps to develop the artist by building, supporting and complimenting their brand image while creating shareable content online.
Brand image can be pushed out through music videos, promo photos, stage design and social media content and all elements should be intentionally considered and implemented (fashion styling, accessories, silhouette, makeup, hairstyle, photography style, editing style, set, colour scheme, textures, fonts). 

Who is this for?

 I offer creative direction for independent music artists, major label artists and everyone in between, as well as any other project outside the music industry that is a perfect match for me and my style. Contact me on hello@effisummerscreative.com with your project!

say hello

Effi Summers: Music industry creative director offering music artist branding, concept development, art direction, styling and graphic design.
​Specialising in dramatic and exaggerated visual concepts and building artists'  very own niche universe. ​