What does this include?
Creative direction covers concept development, art direction, fashion and interior styling, location scouting, prop sourcing, managing the budget in order to achieve the highest quality of aesthetics, general direction of visuals at time of shooting and project management.
Why is it important?
It's important for the creative to have a thorough understanding of the artist or band, therefore allowing them to communicate their message effectively; creative direction is the communication of the music through visual means. Not only does this give the artist a professional presence online but it's also a great way of connecting with new and current fans.
It helps to develop the artist by building, supporting and complimenting their brand image while creating shareable content online.
Brand image can be pushed out through music videos, promo photos and stage design.