Pleasure Raft - Moodswings music video (whole video)
Mellemblond - Alt Det Gode music video (fashion stylist)
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Lou Z - Before You Go music video (whole video)
Lou Z - Downtown music video (whole video)
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The Noisettes - Saturday Night music video (fashion stylist)
Eugenia - Highway Man music video (creative director)
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Select Captain - Slow Down music video (whole video)
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what does this include?
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Creative direction of music videos (for me) covers concept development, art direction, fashion and interior styling, stage design, location scouting, prop sourcing, managing the budget in order to achieve the highest quality of aesthetics, general direction of visuals at time of shooting, putting together the creative team and project management. For small projects, I take on these roles myself, for bigger ones I would collate and direct a team.
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why is it important?
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It's important to have an individual that ties all the visuals together. Having professional, shiny things is nice, but if they're disjointed and inconsistent then the message and the essence of the artist is lost. My job is to bring the cohesiveness and make sure everything is complimentary of each other and the artist, that the music is successfully represented and that a BIG impact is created!
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who is this for?
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I offer music videos for independent music artists, major label artists and everyone in between.
Contact me on hello@effisummerscreative.com with your project! |
Effi Summers, Creative Director & Brand Consultant
Music artist branding and aesthetics, concept development, art direction & logo design.
Specialising in dramatic, exaggerated and fun visual concepts whilst helping artists & businesses find their authentic voice and strategy.
Music artist branding and aesthetics, concept development, art direction & logo design.
Specialising in dramatic, exaggerated and fun visual concepts whilst helping artists & businesses find their authentic voice and strategy.