What does this include? Music artist branding helps the artist to establish the message they're conveying through their music and how to communicate that visually. Every social media post, promo poster and album cover should be thoroughly thought out in order to successfully portray the correct message, connect with fans and increase the fanbase. This includes all aspects of graphic design, from consistent logo to website to album artwork, social media guidance and content creation.
Why is it important?
In order to have a successful music career, it's important to build a presence online and for fans to be able to connect and get to know the artists. Social media is a free promotional tool that should be used to its full potential and having a consistent style throughout all graphics and aesthetics is a big part of achieving this.