First of all, a little disclaimer, I love X Factor. Sorry not sorry to everyone who hates it but I LOVE the fact that anyone, anywhere can apply and has the chance to get to the live shows. I think it provides a fabulous opportunity for people from small towns with no music industry contacts and is a great platform for artists who are at the start of their career to get some publicity.
However, there are some substantial changes that I've love to make to the show.
I've been working on an Artist Branding document recently; one that I can send out to labels to see if any of their artists are interested in having my help, yay!
SO. It sparked the idea for this blog post and I thought it might be fun to explain the process I go through when an artist or band comes to me and wants help or direction with their visual identity.